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Retail banking is primarily characterized by mass-market banking services targeted at individual customers rather than corporations or high-net-worth individuals. This sector of banking focuses on providing personal banking services, such as savings and checking accounts, personal loans, mortgages, and credit cards, through local branches easily accessible to the general public. These services are designed to meet the everyday financial needs of consumers, making banking more accessible and convenient for individuals in their local communities. Retail banking aims to build relationships with individual customers and often emphasizes customer service to enhance client satisfaction and loyalty. The other options focus on banking services that cater to different segments, such as corporate banking, private banking for wealthy clients, and institutional investment services, which do not align with the mass-market approach inherent in retail banking.